Friday, February 18, 2011

Suburban Survivalists Begin Hoarding Food, Water and Weapons. Here’s How to Get Started

A new breed of survivalists is emerging in this country. I affectionately refer to them as Suburban Survivalists. She (yes, she) is most likely a minivan driving soccer mom who spends most of her time running the household, brushing up on her survival skills by watching Bear Grylls, and practicing target shooting on the weekends. Advertisers already know the power and influence of these women. They make almost 80% of the family purchasing decisions, thus wielding significant power over a large portion of the GDP. While the husband is bringing home the bacon, she is figuring out how she can...

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