Friday, June 8, 2012
Links to Obama campaign show fashion industry’s political clout is growing
On Tuesday, Anna Wintour, the Vogue editor who holds sway over much of the U.S fashion industry, is expected in Chicago, where she and supermodel Iman will join President Obama’s campaign manager, Jim Messina, for a night of stumping. For $1,000, donors can schmooze, shop and pose for photos with the storied editor.
Two days later, Wintour and Sarah Jessica Parker are planning to host a $40,000-a-plate fundraising dinner with the Obamas at Parker’s New York home.
The two high-priced, high-profile events put the spotlight on a symbiotic relationship developing between the Obama campaign, with its style-conscious first lady who dons a wide variety of American designers, and a deep-pocketed, largely Democratic fashion industry, which has been increasingly coordinating its support of Obama.
In February in New York, right before Fashion Week, Wintour and actress Scarlett Johansson hosted a fundraiser for the launch of the campaign’s Runway to Win online store and “project by fashion designers in support of Obama 2012,” which sells scarves, T-shirts and wristlets created by 22 designers to raise money for the reelection effort. After the success of the 2008’s Runway to Change site, which raised more than $1 million, the campaign is putting stock in fashion-forward initiatives.
NEXT: Deep-pocketed assistance
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