October 01, 2012
One of the most amazing — and significant — statistics of this election season has gone almost completely unnoticed:
Only 9% of sampled households gave an answer to pollsters in 2012:
It has become increasingly difficult to contact potential respondents and to persuade them to participate. The percentage of households in a sample that are successfully interviewed – the response rate – has fallen dramatically. At Pew Research, the response rate of a typical telephone survey was 36% in 1997 and is just 9% today.
The general decline in response rates is evident across nearly all types of surveys, in the United States and abroad. At the same time, greater effort and expense are required to achieve even the diminished response rates of today. These challenges have led many to question whether surveys are still providing accurate and unbiased information.
PJ Tattler has the FULL STORY>>
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