As invasive in-store tracking technology becomes more common companies attempt to self-regulate

07/29/13

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airdiogo/Flickr

A little-known industry built around tracking customers in and around physical stores has grown considerably over recent years and now the industry is supposedly going to regulate itself amidst privacy concerns.

Companies and the technologies they use are quite diverse, ranging from facial recognition cameras in mannequins to systems that track signals from Wi-Fi enabled smartphones.

The latter technology is used by a company called Euclid which bills itself as “Google Analytics for the physical world.”

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