Monday, July 29, 2013

How the Obama campaign won the race for voter data

07/29/13

credit: ebay
Engineers and developers work at President Obama's campaign headquarters in Chicago in December 2011.

From the moment Barack Obama took the oath of office on Jan. 20, 2009, and every day thereafter, his team was always preparing for the 2012 campaign. Everyone said Obama’s 2008 operation had rewritten the book on organizing. But that was just a beginning, a small first step toward what the team envisioned when it began planning the reelection campaign.

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