8/29/2014
BEIJING – Actors and other male celebrities in China will not be able to endorse female sanitary napkins under a new draft law which requires the person promoting the product to test it first.
The South China Morning Post said the revised draft of the advertising law submitted to the National People’s Congress Standing Committee (Chinese Parliament) includes new guidelines for adverts and demands celebrities to try products before promoting them or risk fines.
The proposal immediately prompted humorous limericks about the recent trend of male actors and singers endorsing female products.
Popular Taiwanese actor Jiro Wang advertised sanitary napkins in 2013, although he has also promoted bulldozers.
The newspaper also mentioned other famous men who have advertised lingerie and female intimate hygiene products in the past.
In 2007 the Beijing Consumers’ Association sent an open letter to celebrities warning them against their participation in exaggerated advertising campaigns.
The daily mentioned that actor Jackie Chan was caught endorsing products with overblown claims, such as a “chemical-free shampoo” that turned out to have carcinogenic ingredients.
source
BEIJING – Actors and other male celebrities in China will not be able to endorse female sanitary napkins under a new draft law which requires the person promoting the product to test it first.The South China Morning Post said the revised draft of the advertising law submitted to the National People’s Congress Standing Committee (Chinese Parliament) includes new guidelines for adverts and demands celebrities to try products before promoting them or risk fines.
The proposal immediately prompted humorous limericks about the recent trend of male actors and singers endorsing female products.
Popular Taiwanese actor Jiro Wang advertised sanitary napkins in 2013, although he has also promoted bulldozers.
The newspaper also mentioned other famous men who have advertised lingerie and female intimate hygiene products in the past.
In 2007 the Beijing Consumers’ Association sent an open letter to celebrities warning them against their participation in exaggerated advertising campaigns.
The daily mentioned that actor Jackie Chan was caught endorsing products with overblown claims, such as a “chemical-free shampoo” that turned out to have carcinogenic ingredients.
source
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