12/16/2014
source
Petitioning Unilever Unilever - Surf and 1 other
Remove your 'flirty shades' Surf product from sale #boycottsurf
I started this campaign after seeing an advert for Surf's Flirty Shades liquid. It glorifies and normalises abuse of women and is not appropriate to be sold as a laundry product. Laundry products should not be sexualised and children should be protected from seeing this. This product needs to removed from sale by Unilever ASAP and a public apology should be made to all of those women who have suffered abuse. Thank you kindly for you time and support.
LETTER TO
Unilever Unilever - Surf
Unilever Brand PR Samantha Cole
Dear Unilever,
Please remove your Flirty Shades of Surf from sale immediately. You fail to realise that many people do not see this as fun or amusing. In fact it has upset a lot of victims and survivors of abuse so you need to apologise to them for causing them distress. It amazes me that your company thought this would be a good theme for a laundry liquid.
Abuse is neither funny or flirty. 1 in 4 women will
suffer domestic abuse in their lifetime, they are not laughing.
I would appreciate it if you could address my concerns and the concerns of others.
Please remove your Flirty Shades of Surf from sale immediately. You fail to realise that many people do not see this as fun or amusing. In fact it has upset a lot of victims and survivors of abuse so you need to apologise to them for causing them distress. It amazes me that your company thought this would be a good theme for a laundry liquid.
Abuse is neither funny or flirty. 1 in 4 women will
suffer domestic abuse in their lifetime, they are not laughing.
I would appreciate it if you could address my concerns and the concerns of others.
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