4GW: "Know Your Enemy." Fourth Generation Warfare Messaging As Practiced by the Collectivists and Exemplified by "The Little Blue Book."

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle” ― Sun Tzu, The Art of War