I do my best to avoid giving Huffington Post traffic, even when it’s linked here at Hot Air. There are a few reasons, a lot of it having to do with not wanting to underwrite Arianna Huffington’s politics. But one thing I really, really disagree with is HuffPo’s business model, which is to serve as an SEO — “search engine optimized” — pass-through to original content elsewhere on the Internet. Ed wrote a great post explaining the HuffPo/content/traffic tension after AOL acquired the site, and if you’re unfamiliar with how SEO works, check this out. In short, some of the most asinine HTML tricks can make an unremarkable website a top tier Google Search result, which means traffic and ad dollars. That’s what HuffPo specializes in.
Make Google see you, and the world sees you.
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