Friday, July 6, 2012

Twitter Engineer: Twitter Search "Set To Change Forever"

Twitter engineering manager Pankaj Gupta announced Thursday night in a tweet that big changes were coming to the service.


Here's what he wrote:

Search & discovery in @twitter set to change forever after tmrw. Team - congrats and enjoy the enormity of ur impact few understand today!

Twitter search has long been extraordinarily limited in its functionality. For example, you can't currently search among just the tweets of people you follow. And Twitter's reach into its own archives has been extraordinarily limited: Only relatively recent tweets are displayed.

In his tweet, first noticed by Jon Russell of The Next Web, Gupta didn't give any indication into how Twitter will revolutionize search and discovery. But there are some clues.

In May, Twitter announced that the Discover tab on its website and mobile apps would display stories that are more personalized based on the accounts users follow. Last month, it started personalizing its Trends feature based on similar social signals.

Last year on question-and-answer site Quora, Gupta disclosed that he had built a system similar to Google's PageRank algorithm for ranking tweets and that it was "used throughout various Twitter features."

Gupta's a hot commodity in the Valley. The cofounder of two startups, he joined Twitter in 2009 after turning down offers from Google and Facebook.

So from the evolution of Twitter's product—into something resembling social news reader Flipboard—and from Gupta's past work, odds are pretty good that Twitter is rolling out improvements that use social signals based on the accounts users follow to deliver smarter search results and related tweets and accounts.

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