OBAMANOMICS: C. Wonder is closing all of its stores

1/15/2015

The preppy lifestyle brand started by Tory Burch’s ex-husband, Chris Burch, is shutting down its remaining locations ‘due to the highly competitive nature of the current retail environment,’ a spokesman said.

BY VICTORIA TAYLOR 

JOE CORRIGAN/GETTY IMAGESIt’s curtains for C. Wonder. The retailer confirmed that it will shutter its remaining locations.

C. Wonder is closing up shop.

The retailer, which was launched by designer Tory Burch’s ex-husband, Chris Burch, will be shutting down its remaining stores, a spokesman confirmed.

“Due to the highly competitive nature of the current retail environment, C. Wonder will be closing its remaining stores," a spokesman said in a statement to the Daily News. "The Company continues to evaluate its best alternative to maintain the C. Wonder experience for its customers."

The lifestyle brand, which is known for its bright colored apparel and monogramed home goods, has already shut down its Facebook, Twitter, Instagram and Pinterest pages.

Chris Burch launched C. Wonder in 2011.

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JEMAL COUNTESS/WIREIMAGE,

C. Wonder’s website is still online — and having a 50% off sale — but will be taken down by the end of next week,BuzzFeed reported.

Rumors circulated in late 2014 that the struggling retailer wasshuttering 20 of its 32 freestanding locations by Jan. 1. Executives called the reports"off-base" and said the brand was working on a new business plan.

However, according to BuzzFeed, the company alerted its 100 remaining employees Monday that the chain was shutting down for good.

C. Wonder was launched in 2011. It immediately faced criticism for selling items that called to mind Tory Burch's more expensive clothing line.

vtaylor@nydailynews.com

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